Too many choices

The nature of desire is not to be satisfied. Aristotle 384 – 322 B.C. Today, we’re faced with an increasing number of choices for every imaginable item in our lives. It’s truly amazing the number of options we have. Just think about the last time you went to the grocery; pick any item — bottled water, soda, detergent, paper towels — and the number of choices is absolutely astounding. You’d think that having lots of choices would be a good thing. But it’s not. In his book The Paradox of Choice, Barry Schwartz wrote about a research experiment that was conducted …
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The ultimate success tool

Your choices will empower or enslave you. And which you choose is up to you. Roger Allen Most people I work with are continually striving to achieve more. They’re constantly on the lookout for better or easier ways to accomplish things. If you can relate to that mindset, then let me tell you about the ultimate tool for success. I must warn you: when I explain the tool to most people, they’re disappointed; they believe the secret to success must be some hidden treasure that only Indiana Jones could uncover. In fact, the ultimate success tool is quite simple. It …
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Sunk costs

If things go wrong, don’t go with them. Roger Babson 1875 – 1967 Over the past few weeks, some of you may have received holiday gifts you don’t like, and you might be thinking about selling them on eBay or Craigslist. There’s an important business principle called sunk costs that you ought to consider; it’s actually useful in any number of life situations, so it’s a good lesson to learn and understand. The idea of sunk costs is fairly simple: any past costs associated with a decision are irrelevant, because you can’t change the past; you should only consider current and future …
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