Because vs. If

Whether you think you can or whether you think you can’t, you’re right. Henry Ford 1863 – 1947 How many times have you uttered the words “I can’t because…”? It’s a phrase I hear often — and I confess, I’ve been guilty of using it too. Our brains are hardwired to believe it’s okay to pass on doing something if we have an acceptable excuse. So as long as we can find (or manufacture) a good enough reason, we have no trouble saying, “I can’t, because….” If we only used this phrase for unavoidable conflicts, it would be okay. Unfortunately, that’s …
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How’s your timing?

Men talk of killing time, while time quietly kills them. Dion Boucicault 1820 – 1890 These days, everyone seems to be short on time. So many people here in America are multitasking constantly and sacrificing sleep, yet they can’t seem to catch up. There just aren’t enough hours in the day. Or are there? As it turns out, humans are notoriously bad at judging time; our brains simply aren’t wired for the task. A 2011 study by researchers Jennifer T. Coull, Ruey-Kuang Cheng, and Warren H. Meck observed that “There are no sensory receptors specifically dedicated for perceiving time.” And so we rely on …
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Have it your way

The last of the human freedoms is to choose one’s attitude in any given set of circumstances. Victor E. Frankl 1905 – 1997 Henry Ford was famous for saying that his customers could buy his cars in any color they wanted, so long as they wanted black. That lack of choice would mean certain death for most products today. We’ve grown accustomed to customization, to having products and services that match our specifications. We want our Big Mac or Quarter Pounder with the trimmings we choose, washed down with not just a Coke, but a Cherry Diet Coke, a Vanilla Coke Zero, or one …
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